Globalization and The Market

Have you ever wondered how the market is effected by Globalization? Not too many conversations discussed about that on a daily basis, huh? Well, Stefan Stremersch and Peter C. Verhoef spent time doing research on the issue. Their work shared that topics related to globalization and the market aren't really popular. But why? Is it really not important or just not interesting? Can it serve some benefit to people in the long run if discussions were held often? Well, some researchers believe globalization can affect the market and how people need to step up and take initiative.               

The two authors mentioned above dedicated time to investigating whether or not there is "evidence of increasing globalization of authorship in the marketing discipline and if it hinders the field." According to the Globalization of authorship in the marketing discipline: Does it help or hinder the field? Globalization of authorship in the marketing discipline, the authors' goal was to reveal how America's dominance is fading and which countries have experienced a rise in productivity.          

 In the study, the authors says Globalization helps the market, because it has a positive effect on the diversity and that the important implications of their research are that journals and sponsoring organizations should strive for more international meetings; editors, reviewers, and authors should pay more attention to the global relevance of the research they publish, review, and submit; and individual researchers should aim to be part of the global community of marketing scientists through international research visits.           

The authors are correct in their findings. If more people in the journalism market would cover stories on globalization, frame those stories to diverse audiences to create a tipping point, more citizens in America and people around the world would take globalization seriously. Yes, news is important. But the significance of globalization is just as newsworthy as philanthropists and crimes. Our world is steadily changing because of people. As a result, people should constantly inform others on the responsibilities of taking care of the environment. Countries should encourage residents to care more about the environment, and if establishing incentives to move an audience is necessary, then that should be considered.           

Each person can make a difference. All it takes is action and the spreading of knowledge.  

Stefan,S. Peter.,V. (2005). Globalization of authorship in the marketing discipline: Does it help or hinder the field?globalization of authorship in the marketing discipline. Marketing Science, 24(4), 585-594. Retrieved from http://www.jstor.org/stable/40056987              

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